Christian Guhlke

Join medical meetings any time anywhere – meet the infill science voyager 2.0

5 July 202016 July 2020 by Christian Guhlke

Christian Guhlke

403

What is the infill science voyager? infill science voyager takes you to the places where the latest science is happening. Our goal is to bridge the gap between online and onsite speakers and their audiences. Here is how we do it. Our engaging platform triggers participants' imagination in a safe…

Travelling by speed of mind – new meeting formats

14 June 202019 June 2020 by Christian Guhlke

Christian Guhlke

683

Travelling used to be a big part or our business, particularly at this time of the year. From April to June and again from August to late September, I spent more time in airport lounges and hotel beds than in the office and my own home. Now the situation has…

Virtual story telling: interactive patient case studies

5 March 20205 March 2020 by Christian Guhlke

Christian Guhlke

1398

Creating awareness about a rare disease or increasing treatment awareness in your target physicians can be a difficult task. Using a training method preferred by doctors will improve your chances of capturing their attention. We recommend interactive patient cases. They are the ideal medium to educate and train doctors in…

Charity walls – it works both ways

15 August 20199 September 2019 by Christian Guhlke

Christian Guhlke

1648

Say, you have developed a cancer medication. A disease that is serious and a disease area that you take seriously. You believe that your medication will make a difference to the patients suffering from it. Wouldn't you also want to state your commitment by gathering support for independent organizations who…

Dare to be different – see and be seen at medical meetings…

21 March 201913 July 2020 by Christian Guhlke

Christian Guhlke

2173

Dare to be different and use a mixture of virtual and traditional channels to improve your visibility at medical meetings. This will work even if you only have a moderate budget. Looking at the congress presence of your competitors can be daunting, especially when you are a small start-up or…

Change agency – agency change

15 February 201918 April 2019 by Christian Guhlke

Christian Guhlke

2143

Agencies like infill support change in internal and external healthcare systems. So they can do this successfully, they regularly undergo their own transformations. This is why we announce a change to our managerial structure. With effect from 15 February, Christian Guhlke now Director Digital Media and IT will assume the…

Do virtual meetings really work …?

6 December 201813 July 2020 by Christian Guhlke

Christian Guhlke

2513

The demand to host virtual meetings is increasing. Pharma clients are surprisingly hesitant when it comes to putting on or attending an online event - particularly if they have spent a long time installing and setting up some software which subsequently fails to perform. If you have the same reservations, we…

To app or not to app – what will you do?

21 June 201813 July 2020 by Christian Guhlke

Christian Guhlke

2661

In our fast-moving digital world, things change quicker than you can imagine. Take apps, for example. They’re a big deal. Everybody loves and downloads them. But then there are the statistics. They show that back in 2014, the average user installed 95 apps on Android devices.1 Two years later, in 2016, the…

Multichannel marketing: Up, close and personal

20 March 201813 July 2020 by Christian Guhlke

Christian Guhlke

3083

The explosion of digital opportunities has changed the way we communicate. Wherever you are, most of the people around you (and, admit it, even you) are looking at a screen! Be it small or large, it captures their attention and absorbs their brain power. And because doctors also act this…

Virtual reality – just a gimmick or an effective way to approach your clients?

10 October 201713 July 2020 by Christian Guhlke

Christian Guhlke

3133

If you think virtual reality sounds like the Matrix, and belongs in the realm of film and games, you may wish to think again. VR and healthcare marketing After all, virtual reality is an innovative - and very effective - way to transmit your messages to your customers. You are…

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