Christian Guhlke

Charity walls – it works both ways

15 August 20199 September 2019 by Christian Guhlke

Christian Guhlke

760

Say, you have developed a cancer medication. A disease that is serious and a disease area that you take seriously. You believe that your medication will make a difference to the patients suffering from it. Wouldn't you also want to state your commitment by gathering support for independent organizations who…

Dare to be different – see and be seen at medical meetings…

21 March 20192 July 2019 by Christian Guhlke

Christian Guhlke

1379

Dare to be different and use a mixture of virtual and traditional channels to improve your visibility at medical meetings. This will work even if you only have a moderate budget. Looking at the congress presence of your competitors can be daunting, especially when you are a small start-up or…

Change agency – agency change

15 February 201918 April 2019 by Christian Guhlke

Christian Guhlke

1468

Agencies like infill support change in internal and external healthcare systems. So they can do this successfully, they regularly undergo their own transformations. This is why we announce a change to our managerial structure. With effect from 15 February, Christian Guhlke now Director Digital Media and IT will assume the…

Do webinars really work …?

6 December 20182 July 2019 by Christian Guhlke

Christian Guhlke

1470

The demand to host virtual meetings is increasing. Pharma clients are surprisingly hesitant when it comes to putting on or attending an online event - particularly if they have spent a long time installing and setting up some software which subsequently fails to perform. If you have the same reservations, we…

To app or not to app – what will you do?

21 June 201821 June 2018 by Christian Guhlke

Christian Guhlke

2041

In our fast-moving digital world, things change quicker than you can imagine. Take apps, for example. They’re a big deal. Everybody loves and downloads them. But then there are the statistics. They show that back in 2014, the average user installed 95 apps on Android devices.1 Two years later, in 2016,…

Multichannel marketing: Up, close and personal

20 March 201813 November 2018 by Christian Guhlke

Christian Guhlke

2376

The explosion of digital opportunities has changed the way we communicate. Wherever you are, most of the people around you (and, admit it, even you) are looking at a screen! Be it small or large, it captures their attention and absorbs their brain power. And because doctors also act this…

Virtual reality – just a gimmick or an effective way to approach your clients?

10 October 201718 May 2018 by Christian Guhlke

Christian Guhlke

2437

If you think virtual reality sounds like the Matrix, and belongs in the realm of film and games, you may wish to think again. VR and healthcare marketing After all, virtual reality is an innovative - and very effective - way to transmit your messages to your customers. You are…

From push to pull

10 March 20171 April 2019 by Christian Guhlke

Christian Guhlke

3731

Why effective multi-channel marketing is primarily a listen and learn exercise Over the last few years, the way physicians learn has dramatically changed. They access learning materials and information that helps them in their daily work ‘on the run,’ and therefore need formats that suit their requirements. This is visible…