infill Archives

Charity walls – it works both ways

15 August 20191 August 2019 by Christian Guhlke

Christian Guhlke

Say, you have developed a cancer medication. A disease that is serious and a disease area that you take seriously. You believe that your medication will make a difference to the patients suffering from it. Wouldn't you also want to state your commitment by gathering support for independent organizations who…

Live from the medical congress – visual expert reporting

4 July 20194 July 2019 by Thorsten Land

Thorsten Land

241

Congress reports are an excellent post-meeting activity to engage external and internal audiences. They provide a tremendous medium for readers to be presented with easy-to-digest information, with news and hot topics from a congress they were unable to attend. Adding the visual channel, video interviews are even more valuable and…

Websites – what it takes to build one

23 May 20197 August 2019 by Kai Kurenbach

Kai Kurenbach

381

Websites - we visit them daily, we have our favourites, and many of us know about their advantages. However, few know what it means to develop a website from scratch. Here are some insights into the tasks and procedures involved in developing a successful website. After you have gathered all…

There’s an app for that

4 April 20192 July 2019 by Anna Hermann

Anna Hermann

433

How medical education apps can revolutionize your business In medicine, time is of the essence and nowadays the vast majority of physicians are juggling increasing administrative responsibilities and a tremendous number of patients per hour. You may wonder how they find the time to stay up-to-date on medical innovations. Medical…

Dare to be different – see and be seen at medical meetings…

21 March 20192 July 2019 by Christian Guhlke

Christian Guhlke

763

Dare to be different and use a mixture of virtual and traditional channels to improve your visibility at medical meetings. This will work even if you only have a moderate budget. Looking at the congress presence of your competitors can be daunting, especially when you are a small start-up or…

Gamify your congress booth

7 March 20192 July 2019 by Edina Hot

Edina Hot

671

Medical congresses educate healthcare professionals (HCPs) on the latest clinical studies, guidelines, techniques and experience. They also communicate state-of-the-art, evidence-based clinical practice. Mostly this happens through symposia, workshops, oral and poster presentations and printed materials. It’s all very serious and if we are honest – no longer up to the…

Wish you were there?

21 February 20198 July 2019 by Melissa Koch

Melissa Koch

851

How to make the most of your conference even if you haven't been there... Clinical knowledge is expanding at a rapid pace and new scientific content is being developed on a daily basis. One of most the important ways to disseminate new data and cutting-edge research is through scientific meetings.…

Change agency – agency change

15 February 201918 April 2019 by Christian Guhlke

Christian Guhlke

807

Agencies like infill support change in internal and external healthcare systems. So they can do this successfully, they regularly undergo their own transformations. This is why we announce a change to our managerial structure. With effect from 15 February, Christian Guhlke now Director Digital Media and IT will assume the…

The art of web design

31 January 20192 July 2019 by Annekathrin Walterscheid

Annekathrin Walterscheid

873

Let’s talk about web design and how to enhance user experience with graphical and design elements. We have come a long way since the beginning of the internet when websites emulated print design and presented web pages like brochures with reams of difficult-to-read text. Now, we entice the visitor with…

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