infill Archives

Making doctor-patient communication more effective

5 July 20185 July 2018 by Anna Hermann

Anna Hermann

232

Doctor-patient communication is at best a very personal one, built on communication and trust, thereby constituting a keystone of care. Nevertheless, it is often fraught with difficulties and frustrations on both the doctor and the patient side. The increasing and widespread access to medical and scientific information in the internet…

To app or not to app – what will you do?

21 June 201821 June 2018 by Christian Guhlke

Christian Guhlke

428

In our fast-moving digital world, things change quicker than you can imagine. Take apps, for example. They’re a big deal. Everybody loves and downloads them. But then there are the statistics. They show that back in 2014, the average user installed 95 apps on Android devices.1 Two years later, in 2016,…

Multichannel marketing: Up, close and personal

20 March 201818 May 2018 by Panos Spyrou

Panos Spyrou

891

The explosion of digital opportunities has changed the way we communicate. Wherever you are, most of the people around you (and, admit it, even you) are looking at a screen! Be it small or large, it captures their attention and absorbs their brain power. And because doctors also act this…

News from the village – activities in 2017

12 December 20175 July 2018 by Ute E. Schmidt

Ute E. Schmidt

936

As part of our mission to work in healthcare for the benefit of mankind we have chosen to share our profit with those less fortunate. Since last year, we have been contributing to a development project organised by Kindernothilfe that supports families in the mountain region of Carrefour, Haiti. Haiti…

infill wins Best Healthcare Communications Agency Award 2017

5 December 20175 July 2018 by Anna Hermann

Anna Hermann

1134

We are proud to have been named Best Healthcare Communications Agency 2017 for the German Business Excellence Awards 2017. Sponsored by EU Business News, they recognize the achievements of businesses and the individuals behind them from across one region. Each of our award winners is chosen through a combination of rigorous in-house…

Understanding COPD: Through the lens of a novice

7 November 201718 May 2018 by Shoa Naqvi

Shoa Naqvi

1945

The closest I ever witnessed a lung disease first hand was when I was in school. I distinctly remember assisting one of my friends struggling with asthma out of the classroom, so she could breathe better and use her inhaler. That memory is strongly etched in my mind. It was…

The power of gamification

24 October 201718 May 2018 by Dominique Jüppner

Dominique Jüppner

1133

We all like to play; we do it from an early age on. So it is only natural that gamification has developed into a growing trend in the digital world. Defined by the Oxford Dictionary as the application of typical elements of game playing (e.g. point scoring, competition with others, rules…

Virtual reality – just a gimmick or an effective way to approach your clients?

10 October 201718 May 2018 by Christian Guhlke

Christian Guhlke

1129

If you think virtual reality sounds like the Matrix, and belongs in the realm of film and games, you may wish to think again. VR and healthcare marketing After all, virtual reality is an innovative - and very effective - way to transmit your messages to your customers. You are…

“Round Table” reality check – do new therapeutic options hold their promise?

19 September 201718 May 2018 by Hendrik Rohleder

Hendrik Rohleder

1224

In addition to approval by national/international authorities, each drug or treatment has to prove its value in daily clinical practice, or what is frequently called the real world. In the long run, a medical treatment only turns out to be successful, if (a) it incorporates the needs of both physicians…

Agency glamour

5 September 201718 May 2018 by Dr Emma Raderschadt

Dr Emma Raderschadt

1306

One of the more glamourous sides to working in a healthcare communication agency is the preparation of assets for medical or marketing booths at a congress, or the organisation of a scientific symposium from start to finish. For the latter, planning starts months in advance, conceptualising the agenda and communication…

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