Live from the medical congress – visual expert reporting
Congress reports are an excellent post-meeting activity to engage external and internal audiences. They provide a tremendous medium for readers to be presented with easy-to-digest information, with news and hot topics from a congress they were unable to attend. Adding the visual channel, video interviews are even more valuable and…
Websites – what it takes to build one
Websites - we visit them daily, we have our favourites, and many of us know about their advantages. However, few know what it means to develop a website from scratch. Here are some insights into the tasks and procedures involved in developing a successful website. fter you have gathered all…
There’s an app for that
How medical education apps can revolutionize your business In medicine, time is of the essence and nowadays the vast majority of physicians are juggling increasing administrative responsibilities and a tremendous number of patients per hour. You may wonder how they find the time to stay up-to-date on medical innovations. Medical…
Dare to be different – see and be seen at medical meetings…
Dare to be different and use a mixture of virtual and traditional channels to improve your visibility at medical meetings. This will work even if you only have a moderate budget. Looking at the congress presence of your competitors can be daunting, especially when you are a small start-up or…
Gamify your congress booth
Medical congresses educate healthcare professionals (HCPs) on the latest clinical studies, guidelines, techniques and experience. They also communicate state-of-the-art, evidence-based clinical practice. Mostly this happens through symposia, workshops, oral and poster presentations and printed materials. It’s all very serious and if we are honest – no longer up to the…
Wish you were there?
How to make the most of your conference even if you haven't been there... Clinical knowledge is expanding at a rapid pace and new scientific content is being developed on a daily basis. One of most the important ways to disseminate new data and cutting-edge research is through scientific meetings.…
Change agency – agency change
Agencies like infill support change in internal and external healthcare systems. So they can do this successfully, they regularly undergo their own transformations. This is why we announce a change to our managerial structure. With effect from 15 February, Christian Guhlke now Director Digital Media and IT will assume the…
The art of web design
Let’s talk about web design and how to enhance user experience with graphical and design elements. We have come a long way since the beginning of the internet when websites emulated print design and presented web pages like brochures with reams of difficult-to-read text. Now, we entice the visitor with…
Learning for life in the Haitian mountains
As part of our corporate social responsibility programme, we continued to support Kindernothilfe in their efforts to bring health, education and agricultural support to the mountain regions of Haiti. The situation in Haiti Life skills can indeed make the difference between surviving or dying when you are born into a…
Do webinars really work …?
The demand to host virtual meetings is increasing. Pharma clients are surprisingly hesitant when it comes to putting on or attending an online event - particularly if they have spent a long time installing and setting up some software which subsequently fails to perform. If you have the same reservations, we…