Every little helps – sustainable energy
People should have values, so by extension, a company should. And one of the things you do is give back. So how do you give back? We give back through our work in the environment, in running the company on renewable energy. We give back in job creation. - Tim…
The new gold standard – virtual narrative teaching
Virtual narrative teaching has become the new gold standard of medical education, and interactive patient cases are a prime example. As virtual learning tools they can easily be accessed from a computer, mobile phone or tablet, from anywhere in the world. This makes them more accessible because busy health professionals…
An asthma patient’s wish
Dear Doctor, Having asthma can be scary and stressful. I have to remember to take my preventatives daily, to carry my reliever inhaler with me wherever I go, and to make sure friends and family know what to do if I have an attack. Despite knowing the pathophysiology of asthma…
Staying in touch – multi-channel, multiple-contact focus groups
Social distancing to flatten the corona curve will have serious implications on the possibilities of interacting with experts and business partners. Conducting focus groups in a multi-channel approach on the other hand, opens up possibilities to be in touch with experts without actual personal contact. We have used this innovative…
Scoping future opportunities – competitive response workshops
In the wake of the worldwide COVID-19 virus outbreak, events are unfolding with such speed that industries are facing uncertain futures overnight. The healthcare industry in particular will face a future different from everything we previously imagined. Competitive response workshops can help you develop a range of responses to different…
We must, we can, we will: med comms during the current crisis and beyond
The COVID-19 pandemic is an unprecedented situation, and has forced drastic changes throughout global society. Whilst movement restrictions have necessarily brought some industries to a standstill, it is vital that the healthcare industry continues working. In addition to dealing with the obvious crisis, it is important to maintain treatment and…
Simply engaging – patient eBooks
Being diagnosed with a new condition or having to care for a family member with a chronic disease can be a daunting experience. Emotional and informational support are highly appreciated and not always easy to find. In the emerging digital landscape, more and more patients will look to find both…
Virtual story telling: interactive patient case studies
Creating awareness about a rare disease or increasing treatment awareness in your target physicians can be a difficult task. Using a training method preferred by doctors will improve your chances of capturing their attention. We recommend interactive patient cases. They are the ideal medium to educate and train doctors in…
Trends in European respiratory medicine in 2019
As medical communicators, we regularly attend international medical meetings. On behalf of our clients, we host live and virtual symposia, organise booth activities and monitor trends in research and therapeutic options which we compile in client-specific congress reports. The European Respiratory Society (ERS) was one of the highlights of our…
A ray of hope
My interest in cancer began as a young scientist. I was fascinated by the genetic and cellular changes that give rise to cancers, and how we treat them based on these changes. I was aware that the goal in cancer research is saving lives, but I hadn’t started relating the…