Gamify your congress booth
Medical congresses educate healthcare professionals (HCPs) on the latest clinical studies, guidelines, techniques and experience. They also communicate state-of-the-art, evidence-based clinical practice. Mostly this happens through symposia, workshops, oral and poster presentations and printed materials. It’s all very serious and if we are honest – no longer up to the…
Wish you were there?
How to make the most of your conference even if you haven't been there... Clinical knowledge is expanding at a rapid pace and new scientific content is being developed on a daily basis. One of most the important ways to disseminate new data and cutting-edge research is through scientific meetings.…
Change agency – agency change
Agencies like infill support change in internal and external healthcare systems. So they can do this successfully, they regularly undergo their own transformations. This is why we announce a change to our managerial structure. With effect from 15 February, Christian Guhlke now Director Digital Media and IT will assume the…
The art of web design
Let’s talk about web design and how to enhance user experience with graphical and design elements. We have come a long way since the beginning of the internet when websites emulated print design and presented web pages like brochures with reams of difficult-to-read text. Now, we entice the visitor with…
Learning for life in the Haitian mountains
As part of our corporate social responsibility programme, we continuted to support Kindernothilfe in their efforts to bring health, education and agricultural support to the mountain regions of Haiti. The situation in Haiti Life skills can indeed make the difference between surviving or dying when you are born into a…
Do webinars really work …?
The demand to host virtual meetings is increasing. Pharma clients are surprisingly hesitant when it comes to putting on or attending an online event - particularly if they have spent a long time installing and setting up some software which subsequently fails to perform. If you have the same reservations, we…
Experts @work: virtual preceptorship meetings
Preceptorship programmes are a popular tool for building long-lasting client- customer relationships. Thanks to technology, virtual preceptorship meetings are now a possibility. This type of preceptorship is particularly useful in areas like oncology, where research, treatment and surgical options move fast and customers appreciate the ability to watch the experts…
Making doctor-patient communication more effective
Doctor-patient communication is at best a very personal one, built on communication and trust, thereby constituting a keystone of care. Nevertheless, it is often fraught with difficulties and frustrations on both the doctor and the patient side. The increasing and widespread access to medical and scientific information in the internet…
To app or not to app – what will you do?
In our fast-moving digital world, things change quicker than you can imagine. Take apps, for example. They’re a big deal. Everybody loves and downloads them. But then there are the statistics. They show that back in 2014, the average user installed 95 apps on Android devices.1 Two years later, in 2016,…
Multichannel marketing: Up, close and personal
The explosion of digital opportunities has changed the way we communicate. Wherever you are, most of the people around you (and, admit it, even you) are looking at a screen! Be it small or large, it captures their attention and absorbs their brain power. And because doctors also act this…