There’s an app for that

How medical education apps can revolutionize your business In medicine, time is of the essence and nowadays the vast majority of physicians are juggling increasing administrative responsibilities and a tremendous number of patients per hour. You may wonder how they find the time to stay up-to-date on medical innovations. Medical…

Gamify your congress booth

Medical congresses  educate healthcare professionals (HCPs) on the latest clinical studies, guidelines, techniques and experience. They also communicate state-of-the-art, evidence-based clinical practice. Mostly this happens through symposia, workshops, oral and poster presentations and printed materials. It’s all very serious and if we are honest – no longer up to the…

Wish you were there?

How to make the most of your conference even if you haven't been there... Clinical knowledge is expanding at a rapid pace and new scientific content is being developed on a daily basis. One of most the important ways to disseminate new data and cutting-edge research is through scientific meetings.…

Experts @work: virtual preceptorship meetings

Preceptorship programmes are a popular tool for building long-lasting client- customer relationships. Thanks to technology, virtual preceptorship meetings are now a possibility. This type of preceptorship is particularly useful in areas like oncology, where research, treatment and surgical options move fast and customers appreciate the ability to watch the experts…
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