Change in agency management structure
I am pleased to announce that infill healthcare communication has a new management structure. Christian Guhlke and Thorsten Land have become managing partners. They acquired shares in the company and have become equal agency leads together with me. I am delighted that they have made a long-term commitment to the…
Highlights from ESMO 2019
Nearly 30,000 delegates attended ESMO 2019, with many exciting and practice-changing studies presented. Here we bring you a taste of this years’ highlights, providing an insight into the plethora of recent trials which have led to significant survival and quality of life (QoL) gains for patients. PARP inhibition in ovarian…
Charity walls – it works both ways
Say, you have developed a cancer medication. A disease that is serious and a disease area that you take seriously. You believe that your medication will make a difference to the patients suffering from it. Wouldn't you also want to state your commitment by gathering support for independent organizations who…
Safe harbour in a sea of trouble – news from ‘our’ village
Working in healthcare for the benefit of mankind is the core of our business. Naturally, our corporate social responsibility programme mirrors this approach. Since early 2017 we have been supporting the German charity Kindernothilfe and their aid workers in their efforts to bring health, education and agricultural support to the…
Live from the medical congress – visual expert reporting
Congress reports are an excellent post-meeting activity to engage external and internal audiences. They provide a tremendous medium for readers to be presented with easy-to-digest information, with news and hot topics from a congress they were unable to attend. Adding the visual channel, video interviews are even more valuable and…
Websites – what it takes to build one
Websites - we visit them daily, we have our favourites, and many of us know about their advantages. However, few know what it means to develop a website from scratch. Here are some insights into the tasks and procedures involved in developing a successful website. After you have gathered all…
There’s an app for that
How medical education apps can revolutionize your business In medicine, time is of the essence and nowadays the vast majority of physicians are juggling increasing administrative responsibilities and a tremendous number of patients per hour. You may wonder how they find the time to stay up-to-date on medical innovations. Medical…
Dare to be different – see and be seen at medical meetings…
Dare to be different and use a mixture of virtual and traditional channels to improve your visibility at medical meetings. This will work even if you only have a moderate budget. Looking at the congress presence of your competitors can be daunting, especially when you are a small start-up or…
Gamify your congress booth
Medical congresses educate healthcare professionals (HCPs) on the latest clinical studies, guidelines, techniques and experience. They also communicate state-of-the-art, evidence-based clinical practice. Mostly this happens through symposia, workshops, oral and poster presentations and printed materials. It’s all very serious and if we are honest – no longer up to the…
Wish you were there?
How to make the most of your conference even if you haven't been there... Clinical knowledge is expanding at a rapid pace and new scientific content is being developed on a daily basis. One of most the important ways to disseminate new data and cutting-edge research is through scientific meetings.…