infill Archives - Page 2 of 3

Understanding COPD: Through the lens of a novice

7 November 201718 May 2018 by Shoa Naqvi

Shoa Naqvi

2628

The closest I ever witnessed a lung disease first hand was when I was in school. I distinctly remember assisting one of my friends struggling with asthma out of the classroom, so she could breathe better and use her inhaler. That memory is strongly etched in my mind. It was…

The power of gamification

24 October 201713 November 2018 by Kai Kurenbach

Kai Kurenbach

1655

We all like to play; we do it from an early age on. So it is only natural that gamification has developed into a growing trend in the digital world. Defined by the Oxford Dictionary as the application of typical elements of game playing (e.g. point scoring, competition with others, rules…

Virtual reality – just a gimmick or an effective way to approach your clients?

10 October 201718 May 2018 by Christian Guhlke

Christian Guhlke

1579

If you think virtual reality sounds like the Matrix, and belongs in the realm of film and games, you may wish to think again. VR and healthcare marketing After all, virtual reality is an innovative - and very effective - way to transmit your messages to your customers. You are…

“Round Table” reality check – do new therapeutic options hold their promise?

19 September 201718 May 2018 by Hendrik Rohleder

Hendrik Rohleder

1777

In addition to approval by national/international authorities, each drug or treatment has to prove its value in daily clinical practice, or what is frequently called the real world. In the long run, a medical treatment only turns out to be successful, if (a) it incorporates the needs of both physicians…

Agency glamour

5 September 201718 May 2018 by Dr Emma Raderschadt

Dr Emma Raderschadt

1872

One of the more glamourous sides to working in a healthcare communication agency is the preparation of assets for medical or marketing booths at a congress, or the organisation of a scientific symposium from start to finish. For the latter, planning starts months in advance, conceptualising the agenda and communication…

Training in actual space – our employee wellness programme

22 August 201715 November 2018 by Thorsten Land

Thorsten Land

1536

As a healthcare agency, we offer tailor-made, future-oriented concepts to our customers. We take the same approach in supporting the wellbeing of our team members. All of them have access to Sportpark AG's extensive facilities where qualified trainers offer the best possible training concept on an individual basis.…

From push to pull

10 March 201718 May 2018 by Christian Guhlke

Christian Guhlke

2969

Why effective multi-channel marketing is primarily a listen and learn exercise Over the last few years, the way physicians learn has dramatically changed. They access learning materials and information that helps them in their daily work ‘on the run,’ and therefore need formats that suit their requirements. This is visible…

Digitally yours

1 February 201718 May 2018 by Ingo Barmsen

Ingo Barmsen

1835

How to build effective relationships in virtual space Can you imagine a life without mobile and digital access? While the proportion of everyday transactions conducted by mobile and online is increasing, it is only logical that the resource-poor healthcare sector should also ‘boldly go’ into formerly unknown territories. Statistics published…

PM360 Trailblazer Finalist 2016

1 February 201715 November 2018 by Alexandra Henschel

Alexandra Henschel

1452

We are proud to have been named Finalist for the PM360 Trailblazer Awards in two categories: the Digital Solution category for the IPF Educational Portal and the HCP Initiative Category for the IPF Digital Initiative

And the winner is….

1 February 201711 June 2018 by Anna Hermann

Anna Hermann

1892

Pharmaceutical Market Excellence Awards, Winner Category: "Rare Diseases and Orphan Drugs" For the IPF Digital Initiative – a combination of several customer and patient-centric education and support programmes developed by infill healthcare communication for Boehringer Ingelheim GmbH. Judges' comment: “Boehringer Ingelheim carried out detailed research into this rare…

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