infill Archives - Page 2 of 3

Multichannel marketing: Up, close and personal

20 March 201813 November 2018 by Christian Guhlke

Christian Guhlke

1732

The explosion of digital opportunities has changed the way we communicate. Wherever you are, most of the people around you (and, admit it, even you) are looking at a screen! Be it small or large, it captures their attention and absorbs their brain power. And because doctors also act this…

News from ‘our’ village – infill corporate social responsibility

12 December 201713 November 2018 by Ute E. Schmidt

Ute E. Schmidt

1693

As part of our mission to work in healthcare for the benefit of mankind we have chosen to share our profit with those less fortunate. Since last year, we have been contributing to a development project organised by Kindernothilfe that supports families in the mountain region of Carrefour, Haiti. Haiti…

infill wins Best Healthcare Communications Agency Award 2017

5 December 201715 November 2018 by Alexandra Henschel

Alexandra Henschel

1975

We are proud to have been named Best Healthcare Communications Agency 2017 for the German Business Excellence Awards 2017. Sponsored by EU Business News, they recognize the achievements of businesses and the individuals behind them from across one region. Each of our award winners is chosen through a combination of rigorous in-house…

Understanding COPD: Through the lens of a novice

7 November 201718 May 2018 by Shoa Naqvi

Shoa Naqvi

2855

The closest I ever witnessed a lung disease first hand was when I was in school. I distinctly remember assisting one of my friends struggling with asthma out of the classroom, so she could breathe better and use her inhaler. That memory is strongly etched in my mind. It was…

The power of gamification

24 October 20171 April 2019 by Kai Kurenbach

Kai Kurenbach

1869

We all like to play; we do it from an early age on. So it is only natural that gamification has developed into a growing trend in the digital world. Defined by the Oxford Dictionary as the application of typical elements of game playing (e.g. point scoring, competition with others, rules…

Virtual reality – just a gimmick or an effective way to approach your clients?

10 October 201718 May 2018 by Christian Guhlke

Christian Guhlke

1793

If you think virtual reality sounds like the Matrix, and belongs in the realm of film and games, you may wish to think again. VR and healthcare marketing After all, virtual reality is an innovative - and very effective - way to transmit your messages to your customers. You are…

“Round Table” reality check – do new therapeutic options hold their promise?

19 September 201718 May 2018 by Hendrik Rohleder

Hendrik Rohleder

1966

In addition to approval by national/international authorities, each drug or treatment has to prove its value in daily clinical practice, or what is frequently called the real world. In the long run, a medical treatment only turns out to be successful, if (a) it incorporates the needs of both physicians…

Agency glamour

5 September 201718 May 2018 by Dr Emma Raderschadt

Dr Emma Raderschadt

2091

One of the more glamourous sides to working in a healthcare communication agency is the preparation of assets for medical or marketing booths at a congress, or the organisation of a scientific symposium from start to finish. For the latter, planning starts months in advance, conceptualising the agenda and communication…

Training in actual space – our employee wellness programme

22 August 201715 November 2018 by Thorsten Land

Thorsten Land

1715

As a healthcare agency, we offer tailor-made, future-oriented concepts to our customers. We take the same approach in supporting the wellbeing of our team members. All of them have access to Sportpark AG's extensive facilities where qualified trainers offer the best possible training concept on an individual basis.…

From push to pull

10 March 20171 April 2019 by Christian Guhlke

Christian Guhlke

3155

Why effective multi-channel marketing is primarily a listen and learn exercise Over the last few years, the way physicians learn has dramatically changed. They access learning materials and information that helps them in their daily work ‘on the run,’ and therefore need formats that suit their requirements. This is visible…

« Previous 1 2 3 Next »