Website maintenance –
no online presence can do without it

Imagine this: you want to look up something quickly on a website and it takes ages to load. Transitions to sub pages are slow or don’t show up in a device-friendly manner. What is very annoying for the website user can potentially be detrimental for the company that hosts the site. Because lack of maintenance can become a drain on web traffic.

Regular website maintenance with content, security and software updates is key to running a successful website

Continuous content updates are probably the most obvious. If you want to keep your visitors interested, you need to update content regularly. Whether with news items or regular publications on your blog, have a plan in place when to publish new content. The frequency depends on how innovative you want to appear.

The content management system that is in the backbone of your online presence sees regular software updates. They eradicate bugs and help to optimise website performance. It also makes good sense to run error monitoring sessions to identify where users of your website encountered problems.

Websites are no longer accessed from PCs alone, therefore it is important to test your online presence regularly on different devices. Updates to different operating systems may impact on the device – browser compatibility and ultimately impede the user experience. In addition, slow loading times also influence your ranking in search engines.

Security to protect personal data is a must

Regular security updates are vital in keeping your website safe from malware and hackers’ attacks. This is particularly important if your website holds customer information. Then running regular scans and updating your security to protect confidential data is a must.

Website analytics are the icing on the cake. They will help you gain insights into user behaviour, for example how visitors arrive at your site, what they are doing, when they access it and for how long, and how they interact with your brand.

Finally, don’t forget to back up your website regularly, this will help you recoup your information in case of a server problem or another catastrophic event.

If you would like to hear more about this and/or discuss a regular maintenance plan for your website, please contact us at info@infill.com