eLearning | infill

Keeping your team on top form – virtual training tools

2 July 20203 July 2020 by Melissa Koch

Melissa Koch

1507

In the pharmaceutical and biotech industries, training tools are a necessary component in curating a competent sales force or marketing team. They provide the knowledge and insight one needs to thoroughly understand a therapeutic-related topic to be able to sell and market it. Virtual/ digital training tools have all the…

Live from the medical congress – visual expert reporting

4 July 20194 July 2019 by Thorsten Land

Thorsten Land

2137

Congress reports are an excellent post-meeting activity to engage external and internal audiences. They provide a tremendous medium for readers to be presented with easy-to-digest information, with news and hot topics from a congress they were unable to attend. Adding the visual channel, video interviews are even more valuable and…

Experts @work: virtual preceptorship meetings

29 November 201813 July 2020 by Thorsten Land

Thorsten Land

2745

Preceptorship programmes are a popular tool for building long-lasting client- customer relationships. Thanks to technology, virtual preceptorship meetings are now a possibility. This type of preceptorship is particularly useful in areas like oncology, where research, treatment and surgical options move fast and customers appreciate the ability to watch the experts…

Making doctor-patient communication more effective

5 July 20185 July 2018 by Anna Hermann

Anna Hermann

3811

Doctor-patient communication is at best a very personal one, built on communication and trust, thereby constituting a keystone of care. Nevertheless, it is often fraught with difficulties and frustrations on both the doctor and the patient side. The increasing and widespread access to medical and scientific information in the internet…

The power of gamification

24 October 201713 July 2020 by Kai Kurenbach

Kai Kurenbach

3393

We all like to play; we do it from an early age on. So it is only natural that gamification has developed into a growing trend in the digital world. Defined by the Oxford Dictionary as the application of typical elements of game playing (e.g. point scoring, competition with others, rules…