medical education Archives

Highlights from ESMO 2019

25 October 20198 November 2019 by Jenny Wilkinson

Jenny Wilkinson

165

Nearly 30,000 delegates attended ESMO 2019, with many exciting and practice-changing studies presented. Here we bring you a taste of this years’ highlights, providing an insight into the plethora of recent trials which have led to significant survival and quality of life (QoL) gains for patients. PARP inhibition in ovarian…

Live from the medical congress – visual expert reporting

4 July 20194 July 2019 by Thorsten Land

Thorsten Land

583

Congress reports are an excellent post-meeting activity to engage external and internal audiences. They provide a tremendous medium for readers to be presented with easy-to-digest information, with news and hot topics from a congress they were unable to attend. Adding the visual channel, video interviews are even more valuable and…

There’s an app for that

4 April 20192 July 2019 by Anna Hermann

Anna Hermann

768

How medical education apps can revolutionize your business In medicine, time is of the essence and nowadays the vast majority of physicians are juggling increasing administrative responsibilities and a tremendous number of patients per hour. You may wonder how they find the time to stay up-to-date on medical innovations. Medical…

Wish you were there?

21 February 20198 July 2019 by Melissa Koch

Melissa Koch

1099

How to make the most of your conference even if you haven't been there... Clinical knowledge is expanding at a rapid pace and new scientific content is being developed on a daily basis. One of most the important ways to disseminate new data and cutting-edge research is through scientific meetings.…

Do webinars really work …?

6 December 20182 July 2019 by Christian Guhlke

Christian Guhlke

1295

The demand to host virtual meetings is increasing. Pharma clients are surprisingly hesitant when it comes to putting on or attending an online event - particularly if they have spent a long time installing and setting up some software which subsequently fails to perform. If you have the same reservations, we…

Making doctor-patient communication more effective

5 July 20185 July 2018 by Anna Hermann

Anna Hermann

2103

Doctor-patient communication is at best a very personal one, built on communication and trust, thereby constituting a keystone of care. Nevertheless, it is often fraught with difficulties and frustrations on both the doctor and the patient side. The increasing and widespread access to medical and scientific information in the internet…

Multichannel marketing: Up, close and personal

20 March 201813 November 2018 by Christian Guhlke

Christian Guhlke

2236

The explosion of digital opportunities has changed the way we communicate. Wherever you are, most of the people around you (and, admit it, even you) are looking at a screen! Be it small or large, it captures their attention and absorbs their brain power. And because doctors also act this…

Understanding COPD: Through the lens of a novice

7 November 201718 May 2018 by Anna Hermann

Anna Hermann

3368

The closest I ever witnessed a lung disease first hand was when I was in school. I distinctly remember assisting one of my friends struggling with asthma out of the classroom, so she could breathe better and use her inhaler. That memory is strongly etched in my mind. It was…

“Round Table” reality check – do new therapeutic options hold their promise?

19 September 201718 May 2018 by Hendrik Rohleder

Hendrik Rohleder

2426

In addition to approval by national/international authorities, each drug or treatment has to prove its value in daily clinical practice, or what is frequently called the real world. In the long run, a medical treatment only turns out to be successful, if (a) it incorporates the needs of both physicians…

From push to pull

10 March 20171 April 2019 by Christian Guhlke

Christian Guhlke

3612

Why effective multi-channel marketing is primarily a listen and learn exercise Over the last few years, the way physicians learn has dramatically changed. They access learning materials and information that helps them in their daily work ‘on the run,’ and therefore need formats that suit their requirements. This is visible…

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