medical education Archives

Multichannel marketing: Up, close and personal

20 March 201818 May 2018 by Panos Spyrou

Panos Spyrou

323

The explosion of digital opportunities has changed the way we communicate. Wherever you are, most of the people around you (and, admit it, even you) are looking at a screen! Be it small or large, it captures their attention and absorbs their brain power. And because doctors also act this…

Understanding COPD: Through the lens of a novice

7 November 201718 May 2018 by Shoa Naqvi

Shoa Naqvi

1664

The closest I ever witnessed a lung disease first hand was when I was in school. I distinctly remember assisting one of my friends struggling with asthma out of the classroom, so she could breathe better and use her inhaler. That memory is strongly etched in my mind. It was…

“Round Table” reality check – do new therapeutic options hold their promise?

19 September 201718 May 2018 by Hendrik Rohleder

Hendrik Rohleder

897

In addition to approval by national/international authorities, each drug or treatment has to prove its value in daily clinical practice, or what is frequently called the real world. In the long run, a medical treatment only turns out to be successful, if (a) it incorporates the needs of both physicians…

From push to pull

10 March 201718 May 2018 by Christian Guhlke

Christian Guhlke

2433

Why effective multi-channel marketing is primarily a listen and learn exercise Over the last few years, the way physicians learn has dramatically changed. They access learning materials and information that helps them in their daily work ‘on the run,’ and therefore need formats that suit their requirements. This is visible…

Digitally yours

1 February 201718 May 2018 by Ingo Barmsen

Ingo Barmsen

1165

How to build effective relationships in virtual space Can you imagine a life without mobile and digital access? While the proportion of everyday transactions conducted by mobile and online is increasing, it is only logical that the resource-poor healthcare sector should also ‘boldly go’ into formerly unknown territories. Statistics published…

PM360 Trailblazer Finalist 2016

1 February 201718 May 2018 by Alexandra Henschel

Alexandra Henschel

931

We are proud to have been named Finalist for the PM360 Trailblazer Awards in two categories: the Digital Solution category for the IPF Educational Portal and the HCP Initiative Category for the IPF Digital Initiative

And the winner is….

1 February 201718 May 2018 by Alexandra Henschel

Alexandra Henschel

1233

Pharmaceutical Market Excellence Awards, Winner Category: "Rare Diseases and Orphan Drugs" For the IPF Digital Initiative – a combination of several customer and patient-centric education and support programmes developed by infill healthcare communication for Boehringer Ingelheim GmbH. Judges' comment: “Boehringer Ingelheim carried out detailed research into this rare…

Mastering the rare disease challenge

15 July 201618 May 2018 by Anna Hermann

Anna Hermann

861

Orphan drugs are few and far between. Long awaited by patients and physicians it should be an easy job to market them. However, diagnosis comes before treatment and with more than 6,000 rare diseases prevalent in Europe alone, it is little surprising that physicians are vague on specifics. Clinicians have…