medical education

doctor reviewing interactive patient file

The new gold standard – virtual narrative teaching

14 May 202026 May 2020 by Edina Hot

Edina Hot

308

Virtual narrative teaching has become the new gold standard of medical education, and interactive patient cases are a prime example. As virtual learning tools they can easily be accessed from a computer, mobile phone or tablet, from anywhere in the world. This makes them more accessible because busy health professionals…

An asthma patient’s wish

5 May 20205 May 2020 by Jenny Wilkinson

Jenny Wilkinson

357

Dear Doctor, Having asthma can be scary and stressful. I have to remember to take my preventatives daily, to carry my reliever inhaler with me wherever I go, and to make sure friends and family know what to do if I have an attack. Despite knowing the pathophysiology of asthma…

Trends in European respiratory medicine in 2019

20 February 202020 February 2020 by Edina Hot

Edina Hot

719

As medical communicators, we regularly attend international medical meetings. On behalf of our clients, we host live and virtual symposia, organise booth activities and monitor trends in research and therapeutic options which we compile in client-specific congress reports. The European Respiratory Society (ERS) was one of the highlights of our…

Highlights from ESMO 2019

25 October 20196 December 2019 by Jenny Wilkinson

Jenny Wilkinson

1205

Nearly 30,000 delegates attended ESMO 2019, with many exciting and practice-changing studies presented. Here we bring you a taste of this years’ highlights, providing an insight into the plethora of recent trials which have led to significant survival and quality of life (QoL) gains for patients. PARP inhibition in ovarian…

Live from the medical congress – visual expert reporting

4 July 20194 July 2019 by Thorsten Land

Thorsten Land

1451

Congress reports are an excellent post-meeting activity to engage external and internal audiences. They provide a tremendous medium for readers to be presented with easy-to-digest information, with news and hot topics from a congress they were unable to attend. Adding the visual channel, video interviews are even more valuable and…

There’s an app for that

4 April 20192 July 2019 by Anna Hermann

Anna Hermann

1598

How medical education apps can revolutionize your business In medicine, time is of the essence and nowadays the vast majority of physicians are juggling increasing administrative responsibilities and a tremendous number of patients per hour. You may wonder how they find the time to stay up-to-date on medical innovations. Medical…

Wish you were there?

21 February 20198 July 2019 by Melissa Koch

Melissa Koch

1842

How to make the most of your conference even if you haven't been there... Clinical knowledge is expanding at a rapid pace and new scientific content is being developed on a daily basis. One of most the important ways to disseminate new data and cutting-edge research is through scientific meetings.…

Do webinars really work …?

6 December 20182 July 2019 by Christian Guhlke

Christian Guhlke

2055

The demand to host virtual meetings is increasing. Pharma clients are surprisingly hesitant when it comes to putting on or attending an online event - particularly if they have spent a long time installing and setting up some software which subsequently fails to perform. If you have the same reservations, we…

Making doctor-patient communication more effective

5 July 20185 July 2018 by Anna Hermann

Anna Hermann

2961

Doctor-patient communication is at best a very personal one, built on communication and trust, thereby constituting a keystone of care. Nevertheless, it is often fraught with difficulties and frustrations on both the doctor and the patient side. The increasing and widespread access to medical and scientific information in the internet…

Multichannel marketing: Up, close and personal

20 March 201813 November 2018 by Christian Guhlke

Christian Guhlke

2819

The explosion of digital opportunities has changed the way we communicate. Wherever you are, most of the people around you (and, admit it, even you) are looking at a screen! Be it small or large, it captures their attention and absorbs their brain power. And because doctors also act this…

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