innovation Archives

Virtual story telling: interactive patient case studies

5 March 20205 March 2020 by Christian Guhlke

Christian Guhlke

365

Creating awareness about a rare disease or increasing treatment awareness in your target physicians can be a difficult task. Using a training method preferred by doctors will improve your chances of capturing their attention. We recommend interactive patient cases. They are the ideal medium to educate and train doctors in…

There’s an app for that

4 April 20192 July 2019 by Anna Hermann

Anna Hermann

1358

How medical education apps can revolutionize your business In medicine, time is of the essence and nowadays the vast majority of physicians are juggling increasing administrative responsibilities and a tremendous number of patients per hour. You may wonder how they find the time to stay up-to-date on medical innovations. Medical…

To app or not to app – what will you do?

21 June 201821 June 2018 by Christian Guhlke

Christian Guhlke

2237

In our fast-moving digital world, things change quicker than you can imagine. Take apps, for example. They’re a big deal. Everybody loves and downloads them. But then there are the statistics. They show that back in 2014, the average user installed 95 apps on Android devices.1 Two years later, in 2016,…

Multichannel marketing: Up, close and personal

20 March 201813 November 2018 by Christian Guhlke

Christian Guhlke

2607

The explosion of digital opportunities has changed the way we communicate. Wherever you are, most of the people around you (and, admit it, even you) are looking at a screen! Be it small or large, it captures their attention and absorbs their brain power. And because doctors also act this…

Virtual reality – just a gimmick or an effective way to approach your clients?

10 October 201718 May 2018 by Christian Guhlke

Christian Guhlke

2680

If you think virtual reality sounds like the Matrix, and belongs in the realm of film and games, you may wish to think again. VR and healthcare marketing After all, virtual reality is an innovative - and very effective - way to transmit your messages to your customers. You are…