Supporting children in Dicou – ‘our village’ in Haiti
Healthcare is very close to our hearts, it is at the core of our business and the centre of our corporate social responsibility approach Studies show that health is most effectively improved through education1,2, even more so than via research and medical therapy. Educating children and families about healthcare, nutrition and hygiene encourages…
Mastering the rare disease challenge
Orphan drugs are few and far between. Long awaited by patients and physicians it should be an easy job to market them. However, diagnosis comes before treatment and with more than 6,000 rare diseases prevalent in Europe alone, it is little surprising that physicians are vague on specifics. Clinicians have…
Reasons to go digital
Reasons to go digital Why virtual healthcare marketing makes a lot of sense It’s true that in the heavily regulated healthcare industry, e-commercialisation has been slower to gain a foothold than in other industries. However, while pharmaceutical companies are still debating how to plough the virtual space, patients have stolen…