The power of gamification
We all like to play; we do it from an early age on. So it is only natural that gamification has developed into a growing trend in the digital world. Defined by the Oxford Dictionary as the application of typical elements of game playing (e.g. point scoring, competition with others, rules…
Virtual reality – just a gimmick or an effective way to approach your clients?
If you think virtual reality sounds like the Matrix, and belongs in the realm of film and games, you may wish to think again. VR and healthcare marketing After all, virtual reality is an innovative - and very effective - way to transmit your messages to your customers. You are…
“Round Table” reality check – do new therapeutic options hold their promise?
In addition to approval by national/international authorities, each drug or treatment has to prove its value in daily clinical practice, or what is frequently called the real world. In the long run, a medical treatment only turns out to be successful, if (a) it incorporates the needs of both physicians…
Agency glamour
One of the more glamourous sides to working in a healthcare communication agency is the preparation of assets for medical or marketing booths at a congress, or the organisation of a scientific symposium from start to finish. For the latter, planning starts months in advance, conceptualising the agenda and communication…
Training in actual space – our employee wellness programme
As a healthcare agency, we offer tailor-made, future-oriented concepts to our customers. We take the same approach in supporting the wellbeing of our team members. All of them have access to Sportpark AG's extensive facilities where qualified trainers offer the best possible training concept on an individual basis.…
From push to pull
Why effective multi-channel marketing is primarily a listen and learn exercise Over the last few years, the way physicians learn has dramatically changed. They access learning materials and information that helps them in their daily work ‘on the run,’ and therefore need formats that suit their requirements. This is visible…
Digitally yours
How to build effective relationships in virtual space Can you imagine a life without mobile and digital access? While the proportion of everyday transactions conducted by mobile and online is increasing, it is only logical that the resource-poor healthcare sector should also ‘boldly go’ into formerly unknown territories. Statistics published…
And the winner is….
Pharmaceutical Market Excellence Awards, Winner Category: "Rare Diseases and Orphan Drugs" For the IPF Digital Initiative – a combination of several customer and patient-centric education and support programmes developed by infill healthcare communication for Boehringer Ingelheim GmbH. Judges' comment: “Boehringer Ingelheim carried out detailed research into…
Supporting children in Dicou – ‘our village’ in Haiti
Healthcare is very close to our hearts, it is at the core of our business and the centre of our corporate social responsibility approach Studies show that health is most effectively improved through education1,2, even more so than via research and medical therapy. Educating children and families about healthcare, nutrition and hygiene encourages…
Mastering the rare disease challenge
Orphan drugs are few and far between. Long awaited by patients and physicians it should be an easy job to market them. However, diagnosis comes before treatment and with more than 6,000 rare diseases prevalent in Europe alone, it is little surprising that physicians are vague on specifics. Clinicians have…