Do webinars really work …?
The demand to host virtual meetings is increasing. Pharma clients are surprisingly hesitant when it comes to putting on or attending an online event - particularly if they have spent a long time installing and setting up some software which subsequently fails to perform. If you have the same reservations, we…
Experts @work: virtual preceptorship meetings
Preceptorship programmes are a popular tool for building long-lasting client- customer relationships. Thanks to technology, virtual preceptorship meetings are now a possibility. This type of preceptorship is particularly useful in areas like oncology, where research, treatment and surgical options move fast and customers appreciate the ability to watch the experts…
Making doctor-patient communication more effective
Doctor-patient communication is at best a very personal one, built on communication and trust, thereby constituting a keystone of care. Nevertheless, it is often fraught with difficulties and frustrations on both the doctor and the patient side. The increasing and widespread access to medical and scientific information in the internet…
To app or not to app – what will you do?
In our fast-moving digital world, things change quicker than you can imagine. Take apps, for example. They’re a big deal. Everybody loves and downloads them. But then there are the statistics. They show that back in 2014, the average user installed 95 apps on Android devices.1 Two years later, in 2016,…
Multichannel marketing: Up, close and personal
The explosion of digital opportunities has changed the way we communicate. Wherever you are, most of the people around you (and, admit it, even you) are looking at a screen! Be it small or large, it captures their attention and absorbs their brain power. And because doctors also act this…
News from ‘our’ village – infill corporate social responsibility
As part of our mission to work in healthcare for the benefit of mankind we have chosen to share our profit with those less fortunate. Since last year, we have been contributing to a development project organised by Kindernothilfe that supports families in the mountain region of Carrefour, Haiti. Haiti…
infill wins Best Healthcare Communications Agency Award 2017
We are proud to have been named Best Healthcare Communications Agency 2017 for the German Business Excellence Awards 2017. Sponsored by EU Business News, they recognize the achievements of businesses and the individuals behind them from across one region. Each of our award winners is chosen through a combination of rigorous in-house…
The power of gamification
We all like to play; we do it from an early age on. So it is only natural that gamification has developed into a growing trend in the digital world. Defined by the Oxford Dictionary as the application of typical elements of game playing (e.g. point scoring, competition with others, rules…
Virtual reality – just a gimmick or an effective way to approach your clients?
If you think virtual reality sounds like the Matrix, and belongs in the realm of film and games, you may wish to think again. VR and healthcare marketing After all, virtual reality is an innovative - and very effective - way to transmit your messages to your customers. You are…
“Round Table” reality check – do new therapeutic options hold their promise?
In addition to approval by national/international authorities, each drug or treatment has to prove its value in daily clinical practice, or what is frequently called the real world. In the long run, a medical treatment only turns out to be successful, if (a) it incorporates the needs of both physicians…