And the winner is….

    Pharmaceutical Market Excellence Awards, Winner Category: "Rare Diseases and Orphan Drugs" For the IPF Digital Initiative – a combination of several customer and patient-centric education and support programmes developed by infill healthcare communication for Boehringer Ingelheim GmbH. Judges' comment: “Boehringer Ingelheim carried out detailed research into this rare…

Reasons to go digital

Reasons to go digital Why virtual healthcare marketing makes a lot of sense It’s true that in the heavily regulated healthcare industry, e-commercialisation has been slower to gain a foothold than in other industries. However, while pharmaceutical companies are still debating how to plough the virtual space, patients have stolen…