Anna Hermann, infill

Anna Hermann

Senior Medical Writer

Virtual campus – How to engage with your physician target group

Staying in touch with your physician target group has become increasingly challenging. A virtual campus is an easy way to overcome contact restrictions by offering information and exchange virtually which allows pharma companies to engage with their physician audience.

What exactly is a virtual campus?

A virtual campus is a software-based learning platform that creates an exciting and engaging educational experience. Like in an onsite exhibition, users can walk through a 3D virtual reality campus independently. They can discover posters or slide shows on the campus walls or they can attend presentations in dedicated classrooms that can be grouped according to different subjects and indications.

Some of the materials and digital learning activities on the campus may include:

  • recorded webinars or live sessions
  • real-life patient cases
  • interactive training tools with self-assessments
  • fact sheets
  • videos
  • slide kits
  • and many more…
connecting healthcare professionals

Connecting healthcare professionals via a virtual campus

What are the benefits of a virtual campus?

A virtual campus is like a permanent symposia hall in virtual reality, containing permanent exhibits, as well as live events. It can be constantly updated to include the latest research findings in different languages. In addition, you may wish to add human avatars that guide through the different exhibitions or themed classrooms.

One of their key benefits is that they drive user engagement, mainly thanks to their interactivity. Contents in a 3D format is more intuitive and inspires interest through auditive, visual and interactive features, an approach that is very different from the established methods of structuring and organizing a website.

On the other hand, a resources section in the virtual campus is always just a click away to provide all covered contents in a conventional way. Using a filter function by topic, it provides users with a more structured approach to their searches for information.

As a virtual campus is learner-centred it can be customized to fit different learning styles and preferences. It can cover content for one or more indications in one hub to stimulate interdisciplinary discourse. Access to the platform is not time sensitive, which means users can access it from home and in any time zone, anywhere in the world. This allows tehm to work at their own pace and in their own time. And it provides the opportunity for healthcare companies to interact with HCPs who would otherwise not have been able to attend a symposium or a stand-alone meeting due.

If you are you interested to set up your own virtual campus, please feel free to contact us at