Pharmaceutical Market Excellence Awards, Winner Category:

“Rare Diseases and Orphan Drugs”

For the IPF Digital Initiative – a combination of several customer and patient-centric education and support programmes developed by infill healthcare communication for Boehringer Ingelheim GmbH. Judges’ comment: “Boehringer Ingelheim carried out detailed research into this rare and fatal disease and raised awareness amongst HCPs. This digital approach shared real-life patient cases online and had excellent view rates. A small team implemented an impressive campaign.”

Bizmedia e-Learning Awards, Shortlisted in Category:
“Most innovative new learning product“

For Images of ILD (Interstitial lung diseases), an interactive training tool to educate pulmonologists on how to interpret HRCT scans in ILD and thereby sharpen their ability to recognise typical imaging patterns.

PM360 Trailblazer Initiative Awards, Finalist in Categories:
“Initiative – Professional Website” and “Consumer Website” for the IPF Digital Initiative an innovative, multichannel approach with diverse platforms providing disease and treatment information for a variety of target groups, including healthcare professionals (HCPs) and patients of Idiopathic Pulmonary Fibrosis.

Bizmedia e-Learning Awards, Winner Category:

“Most innovative new learning product” –

ePatCare^® for Oncology

For ePatCare® an educational iPad, tablet and desktop app that enables interactive training for healthcare professionals (HCPs) by presenting patient cases in new and innovative way.

European Excellence Awards,
Shortlisted Category:
“Mobile Communication and Social Apps” – ePatCare® ILD

For ePatCare^® ILD, an innovative patient case presentation tool to exchange knowledge on interstitial lung disease, a low-budget orphan disease. ePatCare® provides a virtual tour through a patient’s history, including all clinical departments and stages of care.

PM360 Trailblazer Initiative Awards, Winner Category:
“Initiative – Best App“

For ePatCare^®, an educational iPad and desktop app that enables interactive training for healthcare professionals by presenting patient cases in new and innovative ways. When using ePatCare®, a user is able to virtually “walk through” the various departments of a hospital and stages of a patients’ management including the relevant test results, scans, and reports.

Pharmaceutical Market Excellence Awards, Winner Category:
“The Havas Life London Award for Customer Focus Excellence via Digital/Social Media”

For Boehringer Ingelheim’s (BI) global digital strategy for the oncology franchise, an interconnected and multichannel approach offering quality medical information and education to different target groups, while working under tight legal restrictions for communicating not-yet licensed drugs.

Deutscher Preis für Onlinekommunikation, Winner Category:
“Online Newsroom/ Digitaler Pressebereich”

For The White Room-Oncology Media Resource, a unique online centre for journalists to find the latest, up-to-date, and reliable information about cancer.

Digital Communications Award, Winner Category:
“Online Newsroom”

For The White Room-Oncology, a unique on-line centre for journalists to find the latest, up-to-date, and reliable information about cancer.