digital solutions

doctor reviewing interactive patient file

The new gold standard – virtual narrative teaching

14 May 202013 July 2020 by Edina Hot

Edina Hot

1452

Virtual narrative teaching has become the new gold standard of medical education, and interactive patient cases are a prime example. As virtual learning tools they can easily be accessed from a computer, mobile phone or tablet, from anywhere in the world. This makes them more accessible because busy health professionals…

Simply engaging – patient eBooks

19 March 202025 March 2020 by Anna Hermann

Anna Hermann

1565

Being diagnosed with a new condition or having to care for a family member with a chronic disease can be a daunting experience. Emotional and informational support are highly appreciated and not always easy to find. In the emerging digital landscape, more and more patients will look to find both…

Charity walls – it works both ways

15 August 20199 September 2019 by Christian Guhlke

Christian Guhlke

1785

Say, you have developed a cancer medication. A disease that is serious and a disease area that you take seriously. You believe that your medication will make a difference to the patients suffering from it. Wouldn't you also want to state your commitment by gathering support for independent organizations who…

Live from the medical congress – visual expert reporting

4 July 20194 July 2019 by Thorsten Land

Thorsten Land

1860

Congress reports are an excellent post-meeting activity to engage external and internal audiences. They provide a tremendous medium for readers to be presented with easy-to-digest information, with news and hot topics from a congress they were unable to attend. Adding the visual channel, video interviews are even more valuable and…

Websites – what it takes to build one

23 May 20197 August 2020 by Kai Kurenbach

Kai Kurenbach

2102

Websites - we visit them daily, we have our favourites, and many of us know about their advantages. However, few know what it means to develop a website from scratch. Here are some insights into the tasks and procedures involved in developing a successful website. After you have gathered all…

There’s an app for that

4 April 20197 August 2020 by Anna Hermann

Anna Hermann

2039

How medical education apps can revolutionize your business In medicine, time is of the essence and nowadays the vast majority of physicians are juggling increasing administrative responsibilities and a tremendous number of patients per hour. You may wonder how they find the time to stay up-to-date on medical innovations. Medical…

Gamify your congress booth

7 March 201910 July 2020 by Edina Hot

Edina Hot

2182

Medical congresses educate healthcare professionals (HCPs) on the latest clinical studies, guidelines, techniques and experience. They also communicate state-of-the-art, evidence-based clinical practice. Mostly this happens through symposia, workshops, oral and poster presentations and printed materials. It’s all very serious and if we are honest – no longer up to the…

Do virtual meetings really work …?

6 December 201813 July 2020 by Christian Guhlke

Christian Guhlke

2762

The demand to host virtual meetings is increasing. Pharma clients are surprisingly hesitant when it comes to putting on or attending an online event - particularly if they have spent a long time installing and setting up some software which subsequently fails to perform. If you have the same reservations, we…

Making doctor-patient communication more effective

5 July 20185 July 2018 by Anna Hermann

Anna Hermann

3496

Doctor-patient communication is at best a very personal one, built on communication and trust, thereby constituting a keystone of care. Nevertheless, it is often fraught with difficulties and frustrations on both the doctor and the patient side. The increasing and widespread access to medical and scientific information in the internet…

To app or not to app – what will you do?

21 June 201813 July 2020 by Christian Guhlke

Christian Guhlke

2806

In our fast-moving digital world, things change quicker than you can imagine. Take apps, for example. They’re a big deal. Everybody loves and downloads them. But then there are the statistics. They show that back in 2014, the average user installed 95 apps on Android devices.1 Two years later, in 2016, the…

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