digital solutions Archives

Do webinars really work …?

6 December 20186 December 2018 by Christian Guhlke

Christian Guhlke

The demand to host virtual meetings is increasing. Pharma clients are surprisingly hesitant when it comes to putting on or attending an online event - particularly if they have spent a long time installing and setting up some software which subsequently fails to perform. If you have the same reservations, we…

Making doctor-patient communication more effective

5 July 20185 July 2018 by Anna Hermann

Anna Hermann

715

Doctor-patient communication is at best a very personal one, built on communication and trust, thereby constituting a keystone of care. Nevertheless, it is often fraught with difficulties and frustrations on both the doctor and the patient side. The increasing and widespread access to medical and scientific information in the internet…

To app or not to app – what will you do?

21 June 201821 June 2018 by Christian Guhlke

Christian Guhlke

848

In our fast-moving digital world, things change quicker than you can imagine. Take apps, for example. They’re a big deal. Everybody loves and downloads them. But then there are the statistics. They show that back in 2014, the average user installed 95 apps on Android devices.1 Two years later, in 2016,…

Multichannel marketing: Up, close and personal

20 March 201813 November 2018 by Christian Guhlke

Christian Guhlke

1276

The explosion of digital opportunities has changed the way we communicate. Wherever you are, most of the people around you (and, admit it, even you) are looking at a screen! Be it small or large, it captures their attention and absorbs their brain power. And because doctors also act this…

The power of gamification

24 October 201713 November 2018 by Kai Kurenbach

Kai Kurenbach

1442

We all like to play; we do it from an early age on. So it is only natural that gamification has developed into a growing trend in the digital world. Defined by the Oxford Dictionary as the application of typical elements of game playing (e.g. point scoring, competition with others, rules…

Virtual reality – just a gimmick or an effective way to approach your clients?

10 October 201718 May 2018 by Christian Guhlke

Christian Guhlke

1418

If you think virtual reality sounds like the Matrix, and belongs in the realm of film and games, you may wish to think again. VR and healthcare marketing After all, virtual reality is an innovative - and very effective - way to transmit your messages to your customers. You are…

From push to pull

10 March 201718 May 2018 by Christian Guhlke

Christian Guhlke

2827

Why effective multi-channel marketing is primarily a listen and learn exercise Over the last few years, the way physicians learn has dramatically changed. They access learning materials and information that helps them in their daily work ‘on the run,’ and therefore need formats that suit their requirements. This is visible…

Digitally yours

1 February 201718 May 2018 by Ingo Barmsen

Ingo Barmsen

1649

How to build effective relationships in virtual space Can you imagine a life without mobile and digital access? While the proportion of everyday transactions conducted by mobile and online is increasing, it is only logical that the resource-poor healthcare sector should also ‘boldly go’ into formerly unknown territories. Statistics published…

PM360 Trailblazer Finalist 2016

1 February 201715 November 2018 by Alexandra Henschel

Alexandra Henschel

1342

We are proud to have been named Finalist for the PM360 Trailblazer Awards in two categories: the Digital Solution category for the IPF Educational Portal and the HCP Initiative Category for the IPF Digital Initiative

And the winner is….

1 February 201711 June 2018 by Anna Hermann

Anna Hermann

1724

Pharmaceutical Market Excellence Awards, Winner Category: "Rare Diseases and Orphan Drugs" For the IPF Digital Initiative – a combination of several customer and patient-centric education and support programmes developed by infill healthcare communication for Boehringer Ingelheim GmbH. Judges' comment: “Boehringer Ingelheim carried out detailed research into this rare…

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