digital solutions

How to make webinars even more innovative

30 October 202030 October 2020 by Kai Kurenbach

Kai Kurenbach

442

The demand for online seminars is continuously increasing. The fact that they can reach people almost anywhere without the need to travel is very attractive. Particularly as they are becoming more and more interactive. How to make a webinar even more interactive Online seminars are even more successful if you…

doctor reviewing interactive patient file

The new gold standard – virtual narrative teaching

14 May 202013 July 2020 by Edina Hot

Edina Hot

1750

Virtual narrative teaching has become the new gold standard of medical education, and interactive patient cases are a prime example. As virtual learning tools they can easily be accessed from a computer, mobile phone or tablet, from anywhere in the world. This makes them more accessible because busy health professionals…

Simply engaging – patient eBooks

19 March 202025 March 2020 by Anna Hermann

Anna Hermann

1734

Being diagnosed with a new condition or having to care for a family member with a chronic disease can be a daunting experience. Emotional and informational support are highly appreciated and not always easy to find. In the emerging digital landscape, more and more patients will look to find both…

Charity walls – it works both ways

15 August 20199 September 2019 by Christian Guhlke

Christian Guhlke

1943

Say, you have developed a cancer medication. A disease that is serious and a disease area that you take seriously. You believe that your medication will make a difference to the patients suffering from it. Wouldn't you also want to state your commitment by gathering support for independent organizations who…

Live from the medical congress – visual expert reporting

4 July 20194 July 2019 by Thorsten Land

Thorsten Land

2039

Congress reports are an excellent post-meeting activity to engage external and internal audiences. They provide a tremendous medium for readers to be presented with easy-to-digest information, with news and hot topics from a congress they were unable to attend. Adding the visual channel, video interviews are even more valuable and…

Websites – what it takes to build one

23 May 20197 August 2020 by Kai Kurenbach

Kai Kurenbach

2312

Websites - we visit them daily, we have our favourites, and many of us know about their advantages. However, few know what it means to develop a website from scratch. Here are some insights into the tasks and procedures involved in developing a successful website. After you have gathered all…

There’s an app for that

4 April 20197 August 2020 by Anna Hermann

Anna Hermann

2240

How medical education apps can revolutionize your business In medicine, time is of the essence and nowadays the vast majority of physicians are juggling increasing administrative responsibilities and a tremendous number of patients per hour. You may wonder how they find the time to stay up-to-date on medical innovations. Medical…

Gamify your congress booth

7 March 201910 July 2020 by Edina Hot

Edina Hot

2355

Medical congresses educate healthcare professionals (HCPs) on the latest clinical studies, guidelines, techniques and experience. They also communicate state-of-the-art, evidence-based clinical practice. Mostly this happens through symposia, workshops, oral and poster presentations and printed materials. It’s all very serious and if we are honest – no longer up to the…

Do virtual meetings really work …?

6 December 201813 July 2020 by Christian Guhlke

Christian Guhlke

2987

The demand to host virtual meetings is increasing. Pharma clients are surprisingly hesitant when it comes to putting on or attending an online event - particularly if they have spent a long time installing and setting up some software which subsequently fails to perform. If you have the same reservations, we…

Making doctor-patient communication more effective

5 July 20185 July 2018 by Anna Hermann

Anna Hermann

3701

Doctor-patient communication is at best a very personal one, built on communication and trust, thereby constituting a keystone of care. Nevertheless, it is often fraught with difficulties and frustrations on both the doctor and the patient side. The increasing and widespread access to medical and scientific information in the internet…

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