Ingo Barmsen

Digitally yours

How to build effective relationships in virtual space Can you imagine a life without mobile and digital access? While the proportion of everyday transactions conducted by mobile and online is increasing, it is only logical that the resource-poor healthcare sector should also ‘boldly go’ into formerly unknown territories. Statistics published…

Reasons to go digital

Reasons to go digital Why virtual healthcare marketing makes a lot of sense It’s true that in the heavily regulated healthcare industry, e-commercialisation has been slower to gain a foothold than in other industries. However, while pharmaceutical companies are still debating how to plough the virtual space, patients have stolen…