Edina Hot

How to run a successful virtual advisory board

24 September 202015 October 2020 by Edina Hot

Edina Hot

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Of the many ways in which pharmaceutical companies engage with healthcare professionals (HCPs), advisory boards are one of the most valuable interactions. They provide an opportunity for companies to acquire advice and receive answers to important questions. As well as bringing together HCPs with different expertise, they can create an…

doctor reviewing interactive patient file

The new gold standard – virtual narrative teaching

14 May 202013 July 2020 by Edina Hot

Edina Hot

2050

Virtual narrative teaching has become the new gold standard of medical education, and interactive patient cases are a prime example. As virtual learning tools they can easily be accessed from a computer, mobile phone or tablet, from anywhere in the world. This makes them more accessible because busy health professionals…

Trends in European respiratory medicine in 2019

20 February 202020 February 2020 by Edina Hot

Edina Hot

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As medical communicators, we regularly attend international medical meetings. On behalf of our clients, we host live and virtual symposia, organise booth activities and monitor trends in research and therapeutic options which we compile in client-specific congress reports. The European Respiratory Society (ERS) was one of the highlights of our…

Gamify your congress booth

7 March 201910 July 2020 by Edina Hot

Edina Hot

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Medical congresses educate healthcare professionals (HCPs) on the latest clinical studies, guidelines, techniques and experience. They also communicate state-of-the-art, evidence-based clinical practice. Mostly this happens through symposia, workshops, oral and poster presentations and printed materials. It’s all very serious and if we are honest – no longer up to the…