Agency glamour

Agency glamour

Medical Director

One of the more glamourous sides to working in a healthcare communication agency is the preparation of assets for medical or marketing booths at a congress, or the organisation of a scientific symposium from start to finish.

For the latter, planning starts months in advance, conceptualising the agenda and communication strategy, booking the slot in the congress programme, inviting the faculty, and developing the materials for use at the symposium (roll-ups, stage banners, flyers, slide templates, and announcements for the official programme, website, and congress).

Next up is the faculty organisation, including contracts, briefing, logistical organisation, and slide submission and editorial assistance.

Then comes the glamourous part – jet setting off to distant locations. Well, I say “glamourous”, but the reality is sometimes a little different, when you have to figure out how to pack the equipment needed so that it is not damaged or lost in transit. Cling film and packing tape are essential luggage items!

Once onsite, the days becomes a controlled whirlwind of meetings, logistics and air-conditioned conference rooms. I won’t mention the occasional late-night slide rehearsals, waiting in conference rooms for the last speaker to arrive when the incoming flight has been delayed, because come the day of the symposium – when you see the results of months of preparation finally come to life – you realise that everything the team has put together, every tiny detail, is definitely worth it.

Then, if you are really lucky and have an extra night at the end of the conference, and especially if your team has checked out a super-sightseeing route and restaurant in advance, then you get to go on a whistle-stop tour of the city in the dark and enjoy the local cuisine – just to say you’ve been there. Earlier this year, we managed to see the main sites of Prague in 2 hours between 22:00h and midnight!