Agency glamour

One of the more glamourous sides to working in a healthcare communication agency is the preparation of assets for medical or marketing booths at a congress, or the organisation of a scientific symposium from start to finish. For the latter, planning starts months in advance, conceptualising the agenda and communication…

From push to pull

Why effective multi-channel marketing is primarily a listen and learn exercise Over the last few years, the way physicians learn has dramatically changed. They access learning materials and information that helps them in their daily work ‘on the run,’ and therefore need formats that suit their requirements. This is visible…